Master of Business Administration with specialization in

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Curriculum

Ist Semester

Subject Code Subject Title
MBA101R Principles of Management
MBA102R Retail Business Environment
MBA103R Culture and Communication
MBA104R Managerial Economics
MBA105R Marketing Management
MBA106R Organization Behaviour & People Management
MBA107R Management Accounting
MBA108R Soft Skills – Language Proficiency & Communication

2nd Semester

Subject Code Subject Title
MBA109R Operations Research
MBA110R Strategic Planning and Scenario Planning
MBA111R Quantitative Techniques for Managers
MBA112R IT in Retail
MBA113R Integrated Marketing Communications
MBA114R Sales and Distribution Management
MBA115R Supply Chain Management
MBA116R Consumer Behaviour

3rd Semester

Subject Code Subject Title
MBA117R Store Operations Management
MBA118R Legal Framework, Consumer Rights & Corporate Governance
MBA119R Retail Formats
MBA120R Franchising
MBA121R Brand Management
MBA122R Shopper Psychology
MBA123R Category Management
MBA124R Retail Management Functions

4th Semester

Subject Code Subject Title
MBA125R Retail Communications Mix
MBA126R Retail Buying, Merchandising
MBA127R Mall Management
MBA128R Design Management
MBA129R Retail Performance Management
MBA130R Field Project Report
Career Prospects

The Retail Industry is poised to become a 1.3 trillion opportunity by 2020, driven largely by Modern Trade, (joint report by Industry body FICCI and TCS)". The estimated value of the Retail Sector at the present juncture is about 480 billion. Penetration level of Modern Retail, which stands at 5% at present, will grow about six times from the current 27 billion to 220 billion in 2020," as per reports.

Modern retailers in the past have tried to capitalize on this opportunity by increasing their store presence across major cities. There will be close to 200 cities with population of over 0.5 million by the turn of 2020, which will fuel retail growth. Retail Sector is the second largest employer after agriculture employing more than 35 million people.

To meet the growing demand of trained professionals in the Retail Sector, Graphic Era University offers Post Graduate programme in Retail Management. This programme is designed to develop Future Retail Leaders for Retail Organizations.

 

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Mr. Rajiv Arora, Director-DPE, Microsoft-India

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The total number of career streams and the options we have in this university, it's probably one of the differentiators from other educational institutions. There is a commitment in this university to bring in...
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Graphic Era students hired by me in the past organizations like HCL Tech, Birlasoft were of good quality and exhibited great competence. Their dedication and execution of activities were remarkable...
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It was great experience visiting GEU campus. The student quality was good not only in terms of academic knowledge but also in terms of their personality and grooming. We look forward to having...
Ms. Neha Bajaj, Location Campus Manager-North Wipro Technologies

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We wish to congratulate all the selected students, faculty and management for their focus on imparting quality education which led to selection of good students during the campus recruitment process conducted for 2012 batch pass outs....
Mr. Shoaib Mehraj, North Zone Hiring Lead Campus Recruitment Accenture India

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The quality of students is exceptional and the way placement process is handled is at par with best of the management institute of India...
Mr. Ankit Thakkar, Chief Technological Officer Satguru Travels

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Coming to Graphic Era and meeting the extra-ordinary students here was really a wonderful experience. In future we look forward for more interaction, hospitality was great too with good memories...
Mr. H.P Arya, GM-Human Resource, JBM Group

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Students have good knowledge on domain, good environment in college and good campus. Very proactive students never seen before, awesome to study in Graphic Era University...
Mr. Raghavendra .R, Assistant Manager-Operations Genpact

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It was nice opportunity for me to interact with future talent, who are being developed in your institution. I shall appreciate their dreams, they shared & their commitment to deliver to the highest...
Mr. Harish Kumar Bedi, D.G.M. - Materials New Holland Tractors

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It was a fantastic experience to interact with the students of Graphic Era University, Dehradun. I am highly impressed with their zeal to quickly learn and grasp the concepts shared with them...
Mr. Rajiv Arora, - Director-DPE - Microsoft-India

Corporate Speak

It has always been a great experience recruiting students from Graphic Era...
Mr. Pankaj Mehrotra, President CeaseFire Industries.

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Excellent Infrastructure. It was a pleasure to visit & we look forward to visiting the campus in future...
Mr. Anvita Madan, Manager - HR SBI Life.

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A good institute that has a bright future ahead. Students here are humble & enthusiastic...
Ms. Rakhee Gehani, AM - HR