The biggest challenge of 21st Century business leaders is not how to obtain data, but of how to process, in a meaningful manner, the huge and voluminous data that is being generated on everyday basis. Today, customer oriented data is being generated at various electronic touch points like E-Mail, Google, Facebook, Twitter, Blogs and Youtube and various point of sales (POS) like ATM, Internet banking, Credit and Debit Cards, Ecommerce Websites and Retail Chains. The volume of data being generated per day has touched 2.5 Exabytes (1 EB = 109 GB) with Google processing more than 24 petabytes (1 PB = 106 GB) of data per day, Facebook putting up 10 million photographs per hour, Youtube users uploading an hour of video every minute, Facebook users posting 3 billion likes per day and Twitter users sending 400 million tweets per day. The companies need a huge pool of talented manpower to analyze the digital footprint and make effective use of this voluminous data. As per NASSCOM estimates, the companies have an immediate requirement of more than 2,50,000 experts in Business Analytics . By the year 2020, the demand for business analysts will cross the million mark. Business Analysts are in huge demand in industries like E-Commerce, Retail, Banking, Financial Services, Insurance, Healthcare, Aviation, Telecom and Government Organisations. Harvard Business Review has rated the profession of Data Scientist as the “Sexiest Job of 21st Century.”
To get a foothold in the career of a Business Analyst, the student needs comprehensive knowledge of advanced quantitative skills, Operation Research, Econometrics, Financial Data Modeling, Forecasting Techniques, Neural Network Computing, Data Visualization and Big Data Analysis. The course curriculum at Graphic Era University is tailormade to train the students on Business Analytics through a mix of classroom lectures by expert faculty members and practical training on advanced softwares at the Computer Labs. The learning will be further reinforced through case studies, industry oriented projects and industry training. This will equip the students to have an edge in managing business processes using analytical skills and become a successful Business Analyst.