Master of Business Administration with specialization in

  • Course Type:

  • Course Duration:

  • Eligibility:

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Ist Semester

Subject Code Subject Title
MBA-BA101 Principles & Practice of Management
MBA-BA102 Quantitative Techniques
MBA-BA103 Business Statistics
MBA-BA104 Operation Research
MBA-BA105 430Digital Marketing
MBA-BA106 Human Resource Information System
MBA-BA107(Field) Application of Analytics in Marketing

2nd Semester

Subject Code Subject Title
MBA-BA201 Descriptive Analysis
MBA-BA202 Business Process Analytics
MBA-BA203 Forecasting Analytics
MBA-BA204 Data Mining
MBA-BA205 Optimization Models
MBA-BA206 Advanced Statistics
MBA-BA207(Field) Application of Business Analytics in HRM

3rd Semester

Subject Code Subject Title
MBA-BA301 Regression Modelling
MBA-BA302 Data Modelling
MBA-BA303 Neural Network Computing
MBA-BA304 Predictive Analysis
MBA-BA305(a/b/c/d) Elective 1
MBA-BA305(a/b/c/d) Elective 2
MBA-BA306(Field) Application of Business Analytics in Financial Data Modelling

Electives (1 & 2)

Subject Code Subject Title
MBA-BA305(a) Business Strategy
MBA-BA305(b) Econometrics
MBA-BA303(c) Business Forecasting
MBA-BA304(d) Supply Chain Management

4th Semester

Subject Code Subject Title
MBA-BA401 Introduction to Big Data
MBA-BA402 Multivariate Analysis
MBA-BA403 Big Data and Advanced Analytics
MBA-BA404(a/b/c/d) Elective 3
MBA-BA404(a/b/c/d) Elective 4
MBA-BA405(Field) Industry Training & Dissertation

Electives (3 & 4)

Subject Code Subject Title
MBA-BA404(a) Risk Management
MBA-BA404(b) Data Visualization
MBA-BA404(c) IT Services Project Management
MBA-BA404(d) Customer Relationship Management
Career Prospects

The biggest challenge of 21st Century business leaders is not how to obtain data, but of how to process, in a meaningful manner, the huge and voluminous data that is being generated on everyday basis. Today, customer oriented data is being generated at various electronic touch points like E-Mail, Google, Facebook, Twitter, Blogs and Youtube and various point of sales (POS) like ATM, Internet banking, Credit and Debit Cards, Ecommerce Websites and Retail Chains. The volume of data being generated per day has touched 2.5 Exabytes (1 EB = 109 GB) with Google processing more than 24 petabytes (1 PB = 106 GB) of data per day, Facebook putting up 10 million photographs per hour, Youtube users uploading an hour of video every minute, Facebook users posting 3 billion likes per day and Twitter users sending 400 million tweets per day. The companies need a huge pool of talented manpower to analyze the digital footprint and make effective use of this voluminous data. As per NASSCOM estimates, the companies have an immediate requirement of more than 2,50,000 experts in Business Analytics . By the year 2020, the demand for business analysts will cross the million mark. Business Analysts are in huge demand in industries like E-Commerce, Retail, Banking, Financial Services, Insurance, Healthcare, Aviation, Telecom and Government Organisations. Harvard Business Review has rated the profession of Data Scientist as the “Sexiest Job of 21st Century.”

To get a foothold in the career of a Business Analyst, the student needs comprehensive knowledge of advanced quantitative skills, Operation Research, Econometrics, Financial Data Modeling, Forecasting Techniques, Neural Network Computing, Data Visualization and Big Data Analysis. The course curriculum at Graphic Era University is tailormade to train the students on Business Analytics through a mix of classroom lectures by expert faculty members and practical training on advanced softwares at the Computer Labs. The learning will be further reinforced through case studies, industry oriented projects and industry training. This will equip the students to have an edge in managing business processes using analytical skills and become a successful Business Analyst.


Corporate Speak

Thanks to all of you. Had a wonderful experience here since morning. Kind of research you are driving is really amazing. Seeing the progress of this University, I can say that if I were a student and had the choice...
Mr. Rajiv Arora, Director-DPE, Microsoft-India

Corporate Speak

The total number of career streams and the options we have in this university, it's probably one of the differentiators from other educational institutions. There is a commitment in this university to bring in...
Mr. Rajiv Sachdeva, Vice-President-Technical, IBM

Corporate Speak

The recruitment numbers have continuously gone up year on year, indicating that the performance of students in the recruitment process has been continuously improving, the students were found to be...
Mr. Sudhir Mishra, E Schooling Hiring-Lead, Infosys Limited

Corporate Speak

Graphic Era students hired by me in the past organizations like HCL Tech, Birlasoft were of good quality and exhibited great competence. Their dedication and execution of activities were remarkable...
Mr. Venkatesh Sarvasiddhi, Head-Student Skills,Employability Faculty Development, Microsoft India

Corporate Speak

It was great experience visiting GEU campus. The student quality was good not only in terms of academic knowledge but also in terms of their personality and grooming. We look forward to having...
Ms. Neha Bajaj, Location Campus Manager-North Wipro Technologies

Corporate Speak

We wish to congratulate all the selected students, faculty and management for their focus on imparting quality education which led to selection of good students during the campus recruitment process conducted for 2012 batch pass outs....
Mr. Shoaib Mehraj, North Zone Hiring Lead Campus Recruitment Accenture India

Corporate Speak

The quality of students is exceptional and the way placement process is handled is at par with best of the management institute of India...
Mr. Ankit Thakkar, Chief Technological Officer Satguru Travels

Corporate Speak

Coming to Graphic Era and meeting the extra-ordinary students here was really a wonderful experience. In future we look forward for more interaction, hospitality was great too with good memories...
Mr. H.P Arya, GM-Human Resource, JBM Group

Corporate Speak

Students have good knowledge on domain, good environment in college and good campus. Very proactive students never seen before, awesome to study in Graphic Era University...
Mr. Raghavendra .R, Assistant Manager-Operations Genpact

Corporate Speak

It was nice opportunity for me to interact with future talent, who are being developed in your institution. I shall appreciate their dreams, they shared & their commitment to deliver to the highest...
Mr. Harish Kumar Bedi, D.G.M. - Materials New Holland Tractors

Corporate Speak

It was a fantastic experience to interact with the students of Graphic Era University, Dehradun. I am highly impressed with their zeal to quickly learn and grasp the concepts shared with them...
Mr. Rajiv Arora, - Director-DPE - Microsoft-India

Corporate Speak

It has always been a great experience recruiting students from Graphic Era...
Mr. Pankaj Mehrotra, President CeaseFire Industries.

Corporate Speak

Excellent Infrastructure. It was a pleasure to visit & we look forward to visiting the campus in future...
Mr. Anvita Madan, Manager - HR SBI Life.

Corporate Speak

A good institute that has a bright future ahead. Students here are humble & enthusiastic...
Ms. Rakhee Gehani, AM - HR