Master of Business Administration with specialization in

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Ist Semester

Subject Code Subject Title
MBA-AB101 Principal & Practice of Management
MBA- AB102 Legal Environment & Business Ethics
MBA-AB103 Rural Sociology
MBA-AB104 Rural Entrepreneurship
MBA-AB105 Agricultural Economics
MBA-AB106 Management Information System
MBA-AB107(Field) Action Research Segment

2nd Semester

Subject Code Subject Title
MBA-AB201 Organisational Behaviour
MBA-AB202 Management Accounting
MBA-AB203 Rural Marketing Management
MBA-AB204 Human Resource Management
MBA-AB205 Operation Research for Agri. Decision
MBA-AB206 Rural Production
MBA-AB207(Field) Case Study Segment

3rd Semester

Subject Code Subject Title
MBA-AB301 Project Management
MBA-AB302 Rural Finance & Commercial Banking
MBA-AB303 Agricultural & Allied Marketing
MBA-AB304 Research Methodology
MBA-AB305(a/b/c/d) Elective 1
MBA-AB305(a/b/c/d) Elective 2
MBA-AB306(Field) Management Traineeship Segment

Electives (1 & 2)

Subject Code Subject Title
MBA-AB305(a) Industrial relation & Labour Law
MBA-AB305(b) Retail Management
MBA-AB303(c) Policy Initiative & Practices by NABARD
MBA-AB304(d) International Trade & Commodity pricing

4th Semester

Subject Code Subject Title
MBA-AB401 Strategic Management
MBA-AB402 Rural Institution & E - Governance
MBA-AB403 Rural Innovation
MBA-AB404(a/b/c/d) Elective 3
MBA-AB404(a/b/c/d) Elective 4
MBA-AB405(Field) Project Segment

Electives (3 & 4)

Subject Code Subject Title
MBA-AB404(a) Micro Finance
MBA-AB404(b) Co- operative Management
MBA-AB404(c) CSR Management
MBA-AB404(d) Technology in Agri-Business
Career Prospects

India has primarily been an agrarian economy, with more than 50% of the workforce still being engaged in agriculture related activities. However, the agriculture sector in the country has never really taken off, contributing a mere 17% to GDP and growing at the rate of 2-3% per annum. This has primarily been because of the lack of trained professionals and participation of corporate houses in this sector. However, this sector has also seen massive transformations through initiatives like Green Revolution (crop farming), White Revolution (dairy farming) and Blue Revolution (pisciculture).

Right now, the agriculture sector is poised to take a great leap with corporate houses showing great interest and vigour in participating in organised farming and putting value addition through the “farm to fork” model. We already have seen business groups like Reliance Industries, Bharti Group, Walmart, Aditya Birla Group, Godrej and ITC pour in significant investments in this sector. The “Project Shakti” initiative by Hindustan Unilever (HUL) and “E-Choupal” by ITC Group has transformed lives in rural area by use of technology and innovative marketing and distribution systems.

In the backdrop of these developments, the demand for professionals in the Agri-business sector is on the rise. Most of the companies need qualified and trained Agri business professionals to implement scientific farming, develop technology and innovations in food business, create competencies in supply chain management and enhance the image of the corporate houses through corporate social responsibility (CSR) initiatives. There is also a huge demand for skilled professionals from the banking industry who are diversifying into rural areas and Government and International bodies like World Bank, ADB and UNDP who are putting up efforts to implement micro-finance initiatives for the upliftment of the poor.

The MBA in Agribusiness from Graphic Era University will train the students in Agricultural Economics, Rural Entrepreneurship, Rural Finance, Co-operative Management and Rural Sociology, besides providing them with domain expertise in Marketing, HR, Finance, Legal Systems and Information Technology. This will equip them with the necessary knowledge and skillsets to either start their own venture in agri-business or take jobs with blue chip Indian companies, Multinational Organisations, Government bodies or World organizations.


Corporate Speak

Thanks to all of you. Had a wonderful experience here since morning. Kind of research you are driving is really amazing. Seeing the progress of this University, I can say that if I were a student and had the choice...
Mr. Rajiv Arora, Director-DPE, Microsoft-India

Corporate Speak

The total number of career streams and the options we have in this university, it's probably one of the differentiators from other educational institutions. There is a commitment in this university to bring in...
Mr. Rajiv Sachdeva, Vice-President-Technical, IBM

Corporate Speak

The recruitment numbers have continuously gone up year on year, indicating that the performance of students in the recruitment process has been continuously improving, the students were found to be...
Mr. Sudhir Mishra, E Schooling Hiring-Lead, Infosys Limited

Corporate Speak

Graphic Era students hired by me in the past organizations like HCL Tech, Birlasoft were of good quality and exhibited great competence. Their dedication and execution of activities were remarkable...
Mr. Venkatesh Sarvasiddhi, Head-Student Skills,Employability Faculty Development, Microsoft India

Corporate Speak

It was great experience visiting GEU campus. The student quality was good not only in terms of academic knowledge but also in terms of their personality and grooming. We look forward to having...
Ms. Neha Bajaj, Location Campus Manager-North Wipro Technologies

Corporate Speak

We wish to congratulate all the selected students, faculty and management for their focus on imparting quality education which led to selection of good students during the campus recruitment process conducted for 2012 batch pass outs....
Mr. Shoaib Mehraj, North Zone Hiring Lead Campus Recruitment Accenture India

Corporate Speak

The quality of students is exceptional and the way placement process is handled is at par with best of the management institute of India...
Mr. Ankit Thakkar, Chief Technological Officer Satguru Travels

Corporate Speak

Coming to Graphic Era and meeting the extra-ordinary students here was really a wonderful experience. In future we look forward for more interaction, hospitality was great too with good memories...
Mr. H.P Arya, GM-Human Resource, JBM Group

Corporate Speak

Students have good knowledge on domain, good environment in college and good campus. Very proactive students never seen before, awesome to study in Graphic Era University...
Mr. Raghavendra .R, Assistant Manager-Operations Genpact

Corporate Speak

It was nice opportunity for me to interact with future talent, who are being developed in your institution. I shall appreciate their dreams, they shared & their commitment to deliver to the highest...
Mr. Harish Kumar Bedi, D.G.M. - Materials New Holland Tractors

Corporate Speak

It was a fantastic experience to interact with the students of Graphic Era University, Dehradun. I am highly impressed with their zeal to quickly learn and grasp the concepts shared with them...
Mr. Rajiv Arora, - Director-DPE - Microsoft-India

Corporate Speak

It has always been a great experience recruiting students from Graphic Era...
Mr. Pankaj Mehrotra, President CeaseFire Industries.

Corporate Speak

Excellent Infrastructure. It was a pleasure to visit & we look forward to visiting the campus in future...
Mr. Anvita Madan, Manager - HR SBI Life.

Corporate Speak

A good institute that has a bright future ahead. Students here are humble & enthusiastic...
Ms. Rakhee Gehani, AM - HR