India has primarily been an agrarian economy, with more than 50% of the workforce still being engaged in agriculture related activities. However, the agriculture sector in the country has never really taken off, contributing a mere 17% to GDP and growing at the rate of 2-3% per annum. This has primarily been because of the lack of trained professionals and participation of corporate houses in this sector. However, this sector has also seen massive transformations through initiatives like Green Revolution (crop farming), White Revolution (dairy farming) and Blue Revolution (pisciculture).
Right now, the agriculture sector is poised to take a great leap with corporate houses showing great interest and vigour in participating in organised farming and putting value addition through the “farm to fork” model. We already have seen business groups like Reliance Industries, Bharti Group, Walmart, Aditya Birla Group, Godrej and ITC pour in significant investments in this sector. The “Project Shakti” initiative by Hindustan Unilever (HUL) and “E-Choupal” by ITC Group has transformed lives in rural area by use of technology and innovative marketing and distribution systems.
In the backdrop of these developments, the demand for professionals in the Agri-business sector is on the rise. Most of the companies need qualified and trained Agri business professionals to implement scientific farming, develop technology and innovations in food business, create competencies in supply chain management and enhance the image of the corporate houses through corporate social responsibility (CSR) initiatives. There is also a huge demand for skilled professionals from the banking industry who are diversifying into rural areas and Government and International bodies like World Bank, ADB and UNDP who are putting up efforts to implement micro-finance initiatives for the upliftment of the poor.
The MBA in Agribusiness from Graphic Era University will train the students in Agricultural Economics, Rural Entrepreneurship, Rural Finance, Co-operative Management and Rural Sociology, besides providing them with domain expertise in Marketing, HR, Finance, Legal Systems and Information Technology. This will equip them with the necessary knowledge and skillsets to either start their own venture in agri-business or take jobs with blue chip Indian companies, Multinational Organisations, Government bodies or World organizations.