Graphic Era University
Course Outline Home » MBA Enterpreneurship »  Course Outline    

"The entrepreneur is the visionary, the creator in each of us. We are born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given space to flourish or is squelched, thwarted, without air or stimulation, and dies.”

Economic Times 04 Jan 2009
Lisa Mary Thomson, has identified Entrepreneurship as one of the nine most promising careers in 2009

Course Objective
The course aims to develop the entrepreneurship potential by providing requisite skills and knowledge to start a successful business enterprise.

Course conduct
The course conduct will be dynamic and application oriented
Students will be grouped into teams of 5 each. Each team will have a team mentor from the faculty/industry.
Lecture discussions, presentations and seminars will provide theoretical inputs for development of the business plan
Guest lectures on specialized subjects
Interactive sessions with Entrepreneurs
Daily predictive news analysis sessions
Personality development and Stress Management sessions
Various outdoor activities will be undertaken to develop leadership qualities, decision making, and self confidence and to instill team work.
Students will be taken on field trips to acquaint them with industry and other industry related organizations.
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Business Plan Project

The business plan project will form the centerpiece and unifying theme for the course. Students, along with their team members, will conceive a new business venture and plan for its marketing and financial strategies as well as all other aspects of the business. The project will involve research, data gathering, analysis, and preparation of a professional-quality business plan at the end of the course. Graded assignments associated with this project will include computer and written work as well as the final presentation.
Project Objectives
Gain extensive experience in business planning
Challenge student resourcefulness
Exercise powers of innovation and creativity
Gain an understanding of what "professional-quality output" means
Improve writing/revision skills
Improve critical thinking skills
Improve risk analysis skills
Improve research skills
Improve presentation and communication skills
Improve ability to think globally
  
Feedback First Batch
 
The first batch of “MBA - Entrepreneurship” was launched on 20 July 2009.   The course was offered to those students who had been admitted to MBA-General in GEU. Students who volunteered for this course will get their normal MBA Degree and go in for a specialization in marketing, finance or HR as any other student of MBA - General. In addition to this they are required to take an additional paper on Entrepreneurship to be taught and assessed over four semesters. The marks awarded in this paper will not be counted for award of the MBA Degree.  Those students who successfully complete the course on entrepreneurship will be awarded a certificate “Certificate Course on Entrepreneurship”. Thus these students will have an additional qualification as compared to their batch mates. More important they will get a lot of practical exposure.   The first batch of ‘ENTREPRENEURS’ consists of 44 highly satisfied students. The class is organized into teams to inculcate the importance of team work.  A brief account of their journey through Semester I is captured in their words with photographs on “Joie de Vivre” on the entrepreneurship page of the website.

To enhance the value of the “Certificate course on Entrepreneurship”, Graphic Era University has signed a “Memorandum of Understanding” With the “Entrepreneurship Development  Institute of India (EDII)” Ahmedabad. (EDII is the premier Entrepreneurship development institute in India for details see their website www.ediindia.org  By virtue of this The GEU, MBA Entrepreneurship Department will become a recognized Nodal Centre for conduct of the “Diploma in Business Entrepreneurship” course on behalf of EDII. Students are required to register themselves with EDII by filling an application form accompanied by a bank draft for Rs 10250. The course will be conducted at GEU and examinations will also be conducted at GEU. Course material will be provided free of cost by EDII. This Diploma will be a value addition to student resumes, help them in availing Government Loans and subsidies and also obtaining loans from financial institutions.

Students desirous of enrolling for this course may give their preference when applying for MBA-General at GEU.
  
Activities undertaken by the students of first batch
 
 
 
 
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